We are introducing new tools to manage prices that aim to be more powerful and malleable, offering you better flexibility for your pricing strategies. These changes will allow you to experiment with new business models or manage a larger price structure diversity.

The new tools are the following:

  • Price type
    Up until now, price types were automatically assigned by Cantook Hub depending on the types of contracts you had with specific vendors. With the addition of price type options, you can now define a different price for specific pricing models (such as for agency models, wholesale models or fixed price laws) as well as decide to include or exclude sales tax from your price.

  • Restrictions
    Up until now, Cantook Hub automatically assigned the same price to all resellers without exception. With the “Restrictions” price option, you can now create retailer-specific pricing, if need be.

  • Nature
    Up until now, Cantook Hub only managed standard sales business models. The “Nature” option now allows you to specify a price for subscription services or linked offers.

Using the New Options

These new advanced pricing options must be enabled for your organization in order to use them. Please contact us at help@cantook.net to request activation.

The advanced pricing options will not be enabled by default. Without any intervention on our part, users will be unable to access them, with Cantook Hub handling price management in its usual fashion.

Details on Each Option

Price Types

It is now possible to define the following price types:

  • Default

  • 01 RRP excluding tax (wholesale contract)

  • 02 RRP including tax (wholesale contract)

  • 03 Fixed retail price excluding tax (fixed price law)

  • 04 Fixed retail price including tax (fixed price law)

  • 41 Publishers retail price excluding tax (agency contract)

  • 42 Publishers retail price including tax (agency contract)

The “Default” type corresponds to the current method of price management in Cantook Hub, implying that no particular price type has been defined by the publisher.

In a nutshell, choosing “Default” will automatically assign a price type to your prices in accordance to each retailer’s configurations, keeping your price management simple. These configurations are the same for all direct retailers (i.e. retailers that you have entered into an agreement with directly from within the Cantook Hub platform), but can vary for external retailers (such as Amazon and Apple), depending on your agreements with these retailers and/or configurations made by our team on your account.

The other price types are to be used only if a price must differ from the “Default” one, as defined by retailers operating with specific contract types. Once a price is defined with a specific price type, the price will only be sent to retailers whose configuration explicitly accepts the defined price type, taking precedence over all other price types.

How should I use this option?

You must use price types only if your prices vary according to your contract types. If your prices remain identical regardless of your contract type you will not need to use this option.

The “Default” configuration continues to ensure that your prices are correctly sent to retailers in accordance to your agreements and their parameters.


With “Restrictions” you can define retailer-exclusive prices. In other words, you can make a price available only to one individual retailer or to all retailers while excluding others.


A price restricted to a specific retailer will have precedence over all other, non-restricted prices and will be sent to this retailer only.

This option applies only to certain external retailers, not to direct retailers.

How should I use this option?

Unless you have a specific agreement with a retailer, it is not necessary to use this option.

Please note that these options obviously have to be used within the stipulations of your retailer contracts, especially if you are subject to price parity obligations with them.


This option can specify that a price applies to a specific business model:

  • “Standard price” (default) is the current, traditional retail model and the nature that has been automatically applied up until now.

  • “Member price” is related to subscription models pricing. Only external retailers that support subscription services will receive this price.

  • “Linked price” is used to define a price intended for owners of a paper/physical edition to purchase a digital copy (à la Amazon Matchbook). Only external retailers that support linked offers will receive this price.


Direct retailers will only receive standard prices.

How should I use this option?

Unless an agreement with a retailer requires a special price nature, you should continue using standard prices.